Executive Coaching
Executive Coaching in San Francisco, CA and online.
Executive coaching is a 1-1 transformational journey where you’ll take a whole-person perspective to evaluate your strengths, opportunities for growth, values, goals, and behaviors to create a customized coaching plan tailored for your unique ambitions. Coaching is deep developmental work so come prepared to look inward and foster self-awareness around the learning edges that currently have been holding you back from achieving your potential. Coaching is goal-oriented and requires openness, commitment, and a willingness to grow. In a 1-1 engagement you’ll have my full presence and compassionate, intuitive curiosity to create a safe container for your expansion.
Leaders who invest in coaching are investing in a deep transformation. Those that are most successful are approaching this work with ambition, humility, and a growth mindset.
Set up a free 30-min consultation to find out if 1-1 executive coaching is right for you.
Why work with me?
“I had an incredible coaching experience with Catalina. What I love is that her approach plays into my strengths and leadership style and helped me uncover a strategy for my development that I had never considered before. I’m grateful for her wisdom and for anyone looking for an executive or leadership coach, I highly recommend Catalina Fríes.”
Not all coaches are built the same. In fact, the coaching industry is not legally regulated so anyone can technically call themselves a coach, regardless of training, skill, ability, or intention, and no one can stop them.
That’s why I take my training and my certification very seriously. Having a certification from the most prestigious coaching school in the world (Hudson Institute of Coaching) and certification through the ICF means you are automatically getting one of the most certifiably well-trained coaches in the world.
But training is only one piece of the equation. Working with me means you’re working with a professional who has committed their entire life to humans, human development, growth, change, and psychology. After being awarded the Rotary Club award for Psychology, I went on to receive my degree in Psychology followed by 14 years in corporate Learning & Development in the tech sector, where I designed programs, led teams, and coached individuals, all with the purpose of helping people grow and develop in their careers. Now, I’ve also got my Hudson Executive Coaching Certification to add to my expertise.
While some coaches out there may have come to coaching as a second career or as a skill to add to their resume, I’ve come to coaching as a deep life calling. Sitting in the coach’s chair, I am sitting in my life's purpose. My commitment to the craft is an integral part of my own identity. A coach does not need to be an expert in your field or your role in order to be an amazing coach for you - a coach needs to be an expert in human behavior change, psychology, and personal development in order to be effective. And fortunately for you, that's exactly what I have spent my entire life developing my expertise in. Want more proof? Just ask my clients:
“My time with Catalina is both clarifying and confidence boosting. She is the best f*ing listener I have ever worked with.”
“Catalina is an amazing coach who works closely to understand your natural strengths and help you get closer to your goals by constantly pushing you to dig deeper and find the answer within. I can’t thank you enough for all the help!!”
“Catalina has a tremendous skill to look deeper into issues and really bring out what the crux of the matter is. She is warm and thoughtful, she makes it very easy to be open. Catalina helped me on many issues, allowing me to come to a new understanding of what I was dealing with, and to craft new actions and solutions.”
What is coaching worth to you?
No one is built to go at it alone but our individualistic culture has convinced us that you should be able to reach new heights without any help. This just isn’t true. We all need someone to hold up a mirror and help us see where we cannot yet see, so that we can grow and expand into a bigger and more self aware version of ourselves.
Coaching is an investment in yourself that will pay for itself as you reach your maximized potential and offer the best of you to your career and your life. How much is that worth to you? All the world’s best athletes have a coach — why shouldn’t you?
How do we work together?
Executive Coaching is a partnership between coach and client and the success in coaching will come directly from that trusting relationship. My role is to be curious, to challenge when appropriate, to reflect insights and observations, and most importantly, to ask powerful questions that will help you examine all aspects of your life, including your ideal state, your goals, and whats holding you back. Developmental coaching is a deep, whole-person approach to your life and career and it is grounded in trust and presence.
In my approach, we will work to identify where you are at your best and develop practical strategies to apply those gifts towards every challenge and opportunity you are faced with. As your coach, it is not my job to tell you what to do or to have the answers. In fact, if a coach presumes to know whats best for you, then run the other way! I believe in your agency and intuition: you already have all the answers, resources, and creativity within you and my role is to help you remove blockers and build clarity and self awareness so that you may intentionally act on your full potential.
FAQs
Who is coaching for?
Executives
VPs
Directors
Leaders
High performing/newly promoted ICs
High potential future leaders
Founders
Entrepreneurs
Women leaders
Minority leaders
Individuals in career transitions
Ambitious individuals seeking growth
What can you expect from coaching?
Clarity
Values alignment
Clear goals and ambitions for the future
Learning to leverage strengths and manage weaknesses
Rewriting old narratives or behaviors that are no longer serving you
Self discovery and transformation
Improved leadership skills
Improved performance
Forward momentum
Expanded perspective
Deeper connection to intuition and inner wisdom
Expanded creativity
Improved relationships in and outside of work
Authenticity
How does a coaching engagement work?
We co-create a custom designed coaching engagement based around your goals and needs. Timelines and frequency may vary but most people reap the most benefits from their coaching investment in 6-12 months, meeting either weekly or bi-weekly for 50 or 80-minute 1-1 sessions. Clients can choose to meet in person in San Francisco, or virtually. In coaching, you get what you put into it, and those that are most successful take full ownership over their growth journey, investing in self-reflection and new behaviors in between sessions.
When should I hire a coach?
High growth period in your career
New promotion or role
New or expanded leadership opportunity
Challenges in a leadership role
Ready to expand and grow in your career
Level up to higher career expectations
Transitions and new career changes
Upon receiving feedback and ready to grow
Motivated for change and looking for clarity
Changes in role and needing clarity and support
Seeking clarity and alignment in values, goals, or career ambitions
Starting a company or business or entrepreneurial endeavor
Whats the difference between Coaching, Consulting, Mentoring, and Therapy?
*Coaching: Developmental, goal-focused, and centered around the individual and wisdom they already carry. Coaching is about helping you uncover the answers, not about giving you the answers. Functions as a partnership between two equals (coach and client) with the aim of helping the client grow and develop towards their goals.
*Consulting: Solving a specific problem, focused on an expert opinion, and centered around telling and giving answers rather than supporting development and growth.
*Mentorship: An experienced professional shares their experience in their career path with a less experienced individual in that same path (ie: Engineering manager mentors new engineering graduates).
*Therapy: Centered around mental health.
Lets do this.
Find some time for us to chat and see if we’re a good fit to work together on your goals. Book now - it’s free.